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App Marketing

Grow installs and users who actually stay.

We run app campaigns on Google, TikTok and Meta, connected to your measurement tools, so you can grow installs and the in-app actions that matter for your business.

Get a Free Quote →Campaign Types
Google App CampaignsTikTok AppMeta App AdsMMP TrackingRe-engagement
Your App4.8 ★ ProductivityInstallIn-app eventsChannelsGoogle PlayApp StoreSocial feeds
Why App Ads

Installs are only the beginning

A good app campaign looks beyond the install. We set up campaigns and tracking around the in-app actions that show real value, such as sign-ups, purchases or subscriptions.

01

Reach across major networks

Promote your app on Google Search, Play, YouTube, TikTok, Facebook and Instagram.

02

Optimize for quality

Bid for in-app events and value, not just low-cost installs.

03

Measure what matters

Connect Firebase or a mobile measurement partner for reliable attribution.

Best for

Apps ready to grow their user base

• Mobile games and entertainment apps

• Fintech, health and productivity apps

• Marketplace and on-demand service apps

• Apps launching in new countries

Campaign Types

App campaigns we manage

We pick channels and campaign goals based on your app category, markets and growth stage.

Google App Campaigns for Installs

Promote your app across Search, Google Play, YouTube and the Display Network.

Installs

Google App Campaigns for Engagement

Bring existing users back to complete key actions in your app.

Re-engagement

Pre-registration Campaigns

Build an audience on Google Play before your Android app launches.

Launch

TikTok App Campaigns

Short video ads that drive installs and in-app events from TikTok users.

Installs & events

Meta App Promotion

App install and app event campaigns on Facebook and Instagram.

Installs & events

Retargeting Campaigns

Reach lapsed or inactive users with tailored messages.

Retention
What's Included

What our App Ads service covers

App marketing depends on good measurement. We make sure the data is right before scaling spend.

  • Measurement setupFirebase, GA4 or MMP such as AppsFlyer or Adjust connected to ad networks.
  • Event mappingKey in-app events defined and passed back for optimization.
  • iOS privacy readinessSKAdNetwork and AdAttributionKit considerations for iOS campaigns.
  • Store listing feedbackSuggestions on icons, screenshots and descriptions to improve conversion.
  • Creative assetsGuidance on videos, images and text for each network.
  • Campaign setupGoals, bidding, budgets and locations configured per network.
  • Policy reviewAds and store listings checked against platform policies.
  • Cohort reportingInstalls, cost per action and retention by channel.
Pricing

App Ads Management Packages

Choose an App Ads package based on your app stage, target markets and the networks you want to grow on.

Starter
$150 / month

A focused starting point for apps that want to begin user acquisition on one network.

Get Started →
  • App store listing review
  • Measurement check (Firebase or MMP)
  • Setup and management of 1 app campaign
  • 1 ad network (Google, TikTok or Meta)
  • Creative asset recommendations
  • Install tracking verification
  • Monthly performance report
  • Email support
Most popularPro
$400 / month

For growing apps that want campaigns on several networks and optimization for in-app events.

Get Started →
  • App marketing and tracking audit
  • In-app event mapping for optimization
  • Setup and management of up to 3 app campaigns
  • Up to 2 ad networks
  • Install and in-app event campaigns
  • Creative asset testing
  • iOS privacy (SKAdNetwork) readiness review
  • Bidding and budget optimization
  • Biweekly performance reviews
  • Monthly performance report
  • Email support
Enterprise
$900 / month

A full app growth program with multi-network campaigns, advanced measurement and ongoing strategic support.

Get Started →
  • Comprehensive app growth audit
  • Multi-network user acquisition strategy
  • Google, TikTok and Meta app campaigns
  • Re-engagement and retargeting campaigns
  • Advanced MMP and event setup review
  • Creative testing framework
  • Store listing optimization recommendations
  • Cohort and retention analysis
  • Budget allocation by network and country
  • Competitor app research
  • Detailed performance reporting
  • Dedicated campaign support
  • Monthly strategy consultation

Prices are monthly management fees. Ad spend is paid directly to the advertising platform and is not included.

Our Process

How we grow your app

01

Audit

We review your app, store listing, tracking and current channels.

02

Measurement

We connect tracking and agree on the in-app events that define success.

03

Launch

Campaigns go live on the networks that fit your app and markets.

04

Optimize

We shift budget toward channels and creatives that bring valuable users.

FAQ

App Ads questions

Still unsure? Email support@noluxe.info

Do you work with both iOS and Android apps?

Yes. We plan campaigns for both platforms and take iOS privacy rules into account when setting up measurement.

Do I need a mobile measurement partner?

Not always. Firebase may be enough for some apps. For multi-channel campaigns, an MMP usually gives clearer attribution.

Can you guarantee a cost per install?

No. Costs depend on your category, markets and creatives. We focus on improving efficiency over time and report results transparently.

Do you handle App Store Optimization?

We give practical store listing recommendations that support paid campaigns. Full ASO can be discussed separately.

Ready to grow your app?

Tell us about your app, markets and goals. We will recommend channels and a measurement plan.

Get a Free Quote →
Noluxe is an independent advertising agency and is not affiliated with or endorsed by Google, Apple, Meta or TikTok. Google Play, App Store and other names are trademarks of their respective owners. Results vary by business, budget and market, and are not guaranteed.